Bronco Wine Company is a family-owned powerhouse in the wine world, founded in 1973 by cousins Fred T. Franzia, Joseph S. Franzia, and John G. Franzia right after their original family winery was sold to Coca-Cola. Based in Ceres, California, they've grown into the largest privately held vineyard owner in the U.S., with vertical integration from growing grapes to bottling and selling worldwide. Today, they produce affordable, quality wines under tons of brands like Charles Shaw (aka "Two Buck Chuck"), Rosenblum Cellars, and Crane Lake, serving everyone from casual sippers to connoisseurs without the pretentious markup.
Bronco Wine keeps its cork in the bottle on the culture wars, with out Pride month toasts, BLM fundraisers, or social justice pairings spotted on their site or in the news, just pure focus on vino without turning vineyards into virtue vineyards. Their straightforward family-run vibe skips the equity tastings altogether. By launching "Two Buck Chuck" in 2002 and shaking up the snobby wine scene with budget-friendly bottles, they've proven you can democratize drinks without needing a side of agenda.
