Arm & Hammer is the OG household hero famous for that little orange box of baking soda that deodorizes your fridge, freshens laundry, and even brushes your teeth, plus a full lineup of laundry detergents, cat litter, toothpaste, and cleaners that get the job done without the drama. Born in the 1840s when two brothers decided pure baking soda deserved its own brand, it’s been a kitchen-cupboard staple for over 180 years under Church & Dwight, quietly expanding into everything from super-washing soda to clumping litter while keeping the iconic hammer-wielding Vulcan logo.

Arm & Hammer stays refreshingly anti-woke by dodging the DEI circus, ESG guilt trips, and any rainbow-flavored Pride campaigns that turn laundry day into a lecture series – no BLM hashtags, no “inclusion training” for the cat litter, just straightforward, no-nonsense freshness. Interestingly, while newer brands are busy preaching about systemic odors, Arm & Hammer has been quietly neutralizing real ones for almost two centuries without once virtue-signaling.

Woke Agendas Avoided

Companies To Avoid

Done bankrolling the woke circus? Steer clear of these companies that prioritize hashtags and virtue signaling over their customers. They’re more interested in preaching than delivering products you actually want.