Procter & Gamble, or P&G as it's chummily known, is a massive multinational consumer goods empire headquartered in Cincinnati, Ohio, churning out everyday essentials like soaps, shampoos, diapers, and razors under iconic brands that probably stock your bathroom cabinet right now. It kicked off way back with humble beginnings in soap and candle making by two immigrants who teamed up, ballooning into a global juggernaut that touches billions of lives with products in beauty, grooming, health, and home care.

When it comes to being woke, P&G has dived headfirst into the pool of progressivism, loudly touting DEI as a business must-have, backing LGBTQ+ visibility like it's the next big brand launch, supporting racial equity through ads and funds tied to movements like BLM, and rolling out ESG policies that promise a greener, fairer world for all. They're all about building an inclusive workforce and society, which sounds noble, but let's chuckle at how they've turned soap into actual social justice campaigns, because nothing sells like a side of virtue-signaling.

Woke Company Agendas

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Evidence

P&G's Equality Drive

P&G states that equality and inclusion are integral to its operations. The company focuses on creating a workforce that reflects diverse backgrounds. It implements various programs to support this goal across all levels.

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P&G's LGBTQ Boost

P&G maintains initiatives for LGBTQ+ employees through internal groups and partners with external organizations to promote inclusion. These efforts include advocacy and resource provision for the community.

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P&G's Racial Push

P&G outlines commitments to racial and ethnic equity across its operations. The efforts include providing access and opportunities for underrepresented groups. It also involves community partnerships and internal audits.

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P&G's ESG Framework

P&G provides an overview of its environmental, social, and governance practices. The framework covers areas like sustainability and corporate responsibility. It details metrics and reporting standards used company-wide.

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P&G's Anti-Racism Ad

Procter & Gamble released a US advertisement endorsing the Black Lives Matter movement and urging white individuals to combat racism. The ad contrasts black and white American experiences and promotes actions such as reading, listening, donating, planning, marching, voting, speaking out, stepping in, and stepping up, with a resource guide on race.

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P&G's BLM Ally Call

Procter & Gamble launched an advertising campaign encouraging white Americans to support the Black Lives Matter movement. The campaign lists actions like reading, listening, donating, planning, marching, voting, speaking out, stepping in, and stepping up.

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P&G's Pride Efforts

P&G has programs aimed at supporting LGBTQ+ consumers and employees. The initiatives involve brand partnerships and community engagement. These activities span advertising and event sponsorships.

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P&G's Workforce Equity

P&G tracks representation of multicultural employees in its workforce. The company sets aspirations for diversity in various roles. It reports on progress and adjustments made periodically.

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Disclaimer

or those aiming to steer clear of Procter & Gamble products due to the agendas they push, be aware that this company owns an extensive portfolio of popular brands including Tide, Ariel, Native, Old Spice, Secret, Oral-B, Venus, Charmin, Ivory, Head & Shoulders, Herbal Essences, Pantene, Rejoice, Safeguard, Olay, SK-II, Braun, Gillette, Crest, Metamucil, Neurobion, Pepto-Bismol, Vicks, Downy, Gain, Cascade, Dawn, Fairy, Febreze, Mr. Clean, Swiffer, Luvs, Pampers, Always, Always Discreet, Tampax, Bounty, and Puffs—consider checking labels or researching further as regional variations or additional sub-brands may exist beyond this list.