Clorox is a household name in cleaning products, churning out everything from bleach that zaps stains to wipes that make counters sparkle, plus a lineup of eco-tinged items like plant-based cleaners and fresheners that promise to freshen without the fuss. It all started when five entrepreneurs pooled cash to buy a bleach formula from a California city, turning a simple liquid into a global empire through clever marketing and expansions into pet litter, charcoal, and even salad dressings – because nothing says "clean" like a side of ranch.

Clorox scrubs up the woke scene with DEI programs that could fill a conference room with allyship workshops, Pride support turning Pride Month into a corporate parade float, BLM nods via racial equity grants that aim to wipe out injustice (or at least the optics), and ESG policies chasing sustainable goals like recycled packaging – as if your kitchen sink isn't clean enough without a side of social sermon.

Woke Company Agendas

Alternative Companies to Clorox

Tired of funding the nonsense? Check out alternatives that put products first and politics last. These companies still believe customers matter more than hashtags and virtue signaling.
View all companies

Evidence

Clorox's ESG Governance

Clorox oversees ESG through board and management structures. The process integrates sustainability into operations and employee activities. It involves committees focused on environmental and social goals.

View source

Clorox's BLM Commitment

Clorox commits funds to support Black businesses and communities following protests. The initiative includes grants for youth engagement and justice reforms. This forms part of the company's response to racial injustice.

View source

Clorox's CEI Score

Clorox receives a perfect score on the Corporate Equality Index for LGBTQ policies. The evaluation covers workplace practices and community support. The company has maintained this recognition over multiple years.

View source

Clorox's Pride Participation

Clorox participates in Pride events through employee groups and product launches. The company supports LGBTQ visibility via parades and community partnerships. This involvement extends to internal resource groups for LGBT employees.

View source

Clorox's IGNITE Strategy

Clorox's IGNITE strategy includes goals for gender and racial parity in leadership. The approach focuses on representation and pay equity across demographics. It serves as part of the company's broader inclusion framework.

View source

Clorox's DEI Rating

Clorox maintains a DEI rating based on employee feedback regarding diversity initiatives. The rating covers aspects like gender, race, ethnicity, and sexual orientation. Employees provide insights on workplace culture and inclusion efforts.

View source

Clorox's IDEA Framework

Clorox implements the IDEA strategy to promote inclusion, diversity, equity, and allyship across its operations. This approach involves building workplaces where employees feel respected and valued. It also includes external commitments to foster inclusive communities.

View source

Disclaimer

If you're steering clear of Clorox because of its woke shine, DEI box-ticking, Pride parades, BLM grants, and ESG greenwashing, be warned: this cleaning titan owns a sneaky roster of household names that might still be hiding in your cupboards or under your sink. To keep your shopping cart woke-free, avoid Clorox, Clorox 2, Clorox Healthcare, Clorox Total 360, Pine-Sol, Formula 409, Tilex, Liquid-Plumr, S.O.S, Green Works, Glad, Kingsford, Hidden Valley, Kitchen Bouquet, KC Masterpiece, Brita (Americas only), Fresh Step, Scoop Away, Ever Clean, and Burt's Bees.