Attitudeliving (the folks behind the ATTITUDE brand) is a Quebec-based, family-run company churning out plant-based, EWG-verified cleaners, laundry detergents, body washes, and baby products that actually work without smelling like a chemistry lab accident. Started by a couple who wanted safer stuff for their kids, they’ve grown into a quiet eco-powerhouse with refill stations, plastic-free packaging, and a stubborn commitment to ingredients you can pronounce. Fun fact: They’re one of the few brands that ships bulk refills in cardboard boxes instead of virtue-signaling plastic jugs – who knew clean could be this Canadian and drama-free?
Attitudeliving keeps it gloriously anti-woke by skipping the DEI circus, ESG guilt trips, and any rainbow-washed Pride campaigns that turn dish soap into a political statement – no BLM hashtags, no “inclusion training” for the shampoo bottles, just straightforward, hypoallergenic goodness. Interestingly, in a sea of brands that can’t sell a hand soap without preaching about systemic injustice, they’ve managed to stay laser-focused on actual clean ingredients instead of clean consciences.
