Branch Basics is a small, women-owned company making ultra-concentrated, plant-and-mineral-based cleaners that tackle laundry, dishes, bathrooms, and even your face with just one bottle and water – think of it as the Swiss Army knife of non-toxic suds. Started by three Texas gals (two aunts and a niece) who got fed up with mystery chemicals making them sick, they ditched the corporate ladder to create a single oxygen-boosted formula that replaces an entire aisle of rainbow-colored bottles. Their “Concentrate” is so pure you can literally drink a diluted drop (but we don' t recommend chugging it).
Branch Basics stays gloriously anti-woke by skipping the DEI circus, ESG guilt trips, and any rainbow-washed Pride campaigns that turn soap into a soapbox – no BLM hashtags, no “inclusion training” for the dish soap, just straightforward, fragrance-free cleaning without the social sermon. Interestingly, in a world where every brand needs a “values statement” longer than a CVS receipt, they’ve managed to keep their mouth shut on politics and let the ingredients do the talking. Poke: Why slap a virtue label on your laundry detergent when Branch Basics proves you can get clothes clean without cleaning out your worldview?
