Hero Soap Company launched in 2018 as a veteran-founded, small-batch operation in Phoenix, Arizona, crafting high-quality handmade soaps with natural ingredients like premium essential and fragrance oils, all free from harsh chemicals and artificial junk. They focus on gentle, nourishing bars (plus solid colognes and apparel) that support skin health while keeping everything American-made with U.S.-sourced components. A big chunk of every sale goes to charities backing veterans, active military, and first responders, like Operation Finally Home and the Gary Sinise Foundation, turning your shower routine into real support for those who've served.

This veteran-led crew stays proudly anti-woke by honoring the founding values of America, patriotism, service, and straightforward quality, without any rainbow campaigns, DEI quotas, or social justice lectures muddying their mission. They list on conservative-friendly platforms like PublicSquare and Mammoth Nation, keeping the focus on real heroes instead of virtue-signaling trends. As a brand born to give back to military folks, they prove you can build a thriving soap business on gratitude and grit rather than chasing performative points.

Woke Agendas Avoided

Companies To Avoid

Done bankrolling the woke circus? Steer clear of these companies that prioritize hashtags and virtue signaling over their customers. They’re more interested in preaching than delivering products you actually want.