Right Wing Naturals launched in late 2022 when entrepreneur Taylor Smits, fed up with big corporate soaps and their endless woke nonsense, decided to create something better for guys who share traditional American values. Starting from a simple idea in mid-2022 after years of switching to natural bars himself, he built a brand focused on handcrafted, all-natural men's personal care products like premium cold-processed soaps, balms, and rugged accessories made with quality ingredients such as grass-fed tallow, essential oils, and no harsh chemicals. Everything is proudly American-made, supporting local suppliers and jobs while hitting a million dollars in revenue by late 2024.
This brand stays proudly anti-woke by openly rejecting DEI, LGBTQ campaigns, woke corporations, and all the "craziness" from big government and brands, instead standing firm for traditional American values, patriotism, and no-compromise clean living. Their mission is crystal clear: give conservative men a way to express their beliefs through everyday routines while building a parallel economy that skips the virtue-signaling lectures. Born as a direct pushback to woke "Disney and Bud Light" vibes, they've grown fast by keeping it real with masculine scents and grit-first ingredients.
