Kirk's Original Coco Castile Soap has been lathering up families for over 185 years, starting way back in 1839 as one of America's oldest continuously produced Castile soaps. Founded originally as a traditional soap maker, it's now a proud family-owned operation run by sisters Katherine and Molly Oliver (CEO-moms carrying on the legacy with their dad). They craft gentle, vegetable-based bars and liquids using 100% premium coconut oil, no animal fats, synthetic detergents, or junk—making it vegan, non-GMO verified, hypoallergenic, and perfect for head-to-toe use, plus household tricks like DIY laundry detergent or garden pest control.

Kirk's keeps it anti-woke by sticking to straightforward family traditions, transparency in ingredients, and practical green practices like biodegradable formulas, cruelty-free certification, and recyclable packaging, without turning every bar into a platform for rainbow campaigns, BLM nods, or heavy DEI lectures. They focus on real, no-nonsense clean that works for everyone, not virtue-signaling checklists. Interestingly, as a woman-owned business that's thrived through acquisitions and comebacks, they prove you can honor 185 years of heritage by obsessing over quality soap instead of chasing trendy social points.

Woke Agendas Avoided

Companies To Avoid

Done bankrolling the woke circus? Steer clear of these companies that prioritize hashtags and virtue signaling over their customers. They’re more interested in preaching than delivering products you actually want.